Fyve Labs crafts unique software solutions that blend human-centered design with the power of AI, ensuring your products are not only functional but also a delight to use.

Fyve Labs team

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  James Pratt

  UX & CX Research – Co-Founder

  James Pratt is the Co-founder of Fyve Labs. He leads the design experience division as chief UX/CX officer, making him the creator of data-driven user-centered design for internal and external products. With over 15 years of experience in AI and e-commerce, James has made significant contributions to the field of human factors and user experience. He has developed numerous innovative systems for long-term partners, and has been recognized as a leading expert in his field. His current focus is on creating user interfaces, usability, privacy systems, and resilient tools, pushing the boundaries of technology and user-centric design. His work is focused on generative AI and traditional AI systems and their impact on modern society and organizational design.

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  Carl du Plessis

  Product – Co-Founder

  Carl du Plessis is the product Co-founder of Fyve Labs and has contributed to a wide variety of technical fields. In 2017, Carl led a research team focused on NLP, language translation, and enterprise data literacy, leading a data acceptance research team study of common natural language designs and data literacy for technical users. Since then, Carl has led multiple successful ventures in customer support, AI data science, and sales. He was also a consultant for wealth management in the finance world, applying AI and product technology. He comes from a background as an engineer, leading teams across multiple industries and countries. His work at Fyve Labs is a feature of multi-cultural scaling, fully human-centric design, and multi-disciplinary teams.

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  Jared Laprise

  Full-Stack Technical Platforms – Co-Founder

  Jared is a seasoned software engineer with over five years of experience in front-end web development, architecture, and UI design. In 2017, Jared founded Accu-pay, a pioneering software consulting firm that quickly earned a reputation for excellence in delivering high-quality, user-friendly solutions. Under his leadership, the company's services portfolio embraced a culture of creativity, collaboration, and a relentless commitment to technological advancement. Throughout the years, Fyve Labs has successfully guided the team in the development of a stable software architecture, having also led and providing projects with the right tools for them to deliver successful market launches. These ventures underscored Jared's commitment to building the foundations of technology while delivering user experiences. Jared brings this wealth of experience and passion for software engineering to Fyve Labs. Here, he continues to lead a team that shares a dedication to crafting exceptional software and transforming user experiences, eager to continue making a positive contribution to the tech industry.

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  Brandon Gibbs

  Full-Stack Technical Operations – Co-Founder

  Brandon is the technical co-founder of Fyve Labs, having successfully navigated through various industries, bringing over two decades of expertise in the software development industry. As a co-founder of Fyve Labs in 2020, he has played a pivotal role in leading and managing diverse teams for client applications, ranging from ambitious startups to established corporate organisations. He has extensive expertise in various software, programming languages, and hosting environments that enables him to deliver focused building, maintaining, and managing software systems efficiently and effectively. Brandon's professional journey is mirrored by his passion for developing exceptional teams and sound leadership principles across multiple industries. He believes that a mix of skilled, motivated, and wise knowledge workers can reliably lead to successful outcomes and satisfied clients.